Strategic planning outline
I. Situational Analysis
- Corporate Mission Statement
- Current competitive environment
- Three year financial history
- Critical issues
II. Objectives (Three year objectives by year)
- Sales and marketing
- Financial
- Operations (Plant and/or Warehouse)
- Other
III. Strategies
- List 2 or 3 key strategies
- How will success be measured? List criteria.
- List capital requirements and amounts.
- Sales and Marketing Strategies
- Operations Strategies
- Financial Strategies
IV. Projected Financial Results
- Project financial results for three years based upon marketing, sales and operating strategies.
- List financial requirements (bank & other).
- Compare with growth and financial objectives.
V. Gap Analysis
- This is the difference between the corporate results achieved by internal growth and the corporate objectives. This gap can be filled by an acquisition or by new product development.
- Develop and list criteria for acquisition. (See listing)
- Potential acquisition targets (List and rank top 5 targets)
VI. Action Plans
- Each department should develop action plans that meet corporate objectives, and reviews these plans with management.